Rolling tobacco or shag is a fine kind of tobacco sold in pouches of different sizes for self hand-made cigarettes. There may be several reasons for someone to give their preference to rolling tobacco, but the two main factors are price and possibility to customize your cigarette just the way you like it. Not only can you create a unique blend of different kinds of tobacco, your cigarette can be of any shape and size providing for the unique smoking experience. In addition to mixing different blends of tobacco to get the flavor you are looking for, you can use certain additives to suit your individual inclinations, such as glycerol, sugar and other fruit flavors.

The price of rolling tobacco is significantly lower - branded cigarettes are subject to high taxes levied by the governments of most countries where they are sold and manufactured. There are hundreds of websites that offer rolling tobacco products and a wide variety of brands, including Golden Virginia tobacco (the light kind), half-strength Drum tobacco, Captain Black tobacco (a blend of Cavendish, Virginia light and Burley) and some other ones. It has been estimated that by shopping for rolling tobacco wisely an average smoker can save up to several hundred dollars a month if compared to smoking regular cigarettes.